|p8nxycald||Datum: Utorak, 28-Jan-2014, 10:49 AM | Poruka # 1|
Status: Trenutno nije na sajtu
|Virtual World Facebook marketing |
Second Life besides other virtual worlds have enormous branding opportunities. When considering social bookmarking, virtual worlds unquestionably are communities during the most literal sense, and its tues interaction and engagement who makes this kind of strong platform for branding. Some brands (like Vodaphone) obtain tips on how to develop interactive spaces in world that intrigue and engage leads. Due to these brands, virtual world marketing is a lot like participating in a sponsorship: the presence is efficacious if there is an outstanding fit from the space, the goal market as well as the brand and if for example the brand can locate an effective way to add value for people looking into space.
For brands, though, virtual worlds may not be by far the most friendly of communities. They <a href=http://www.lpf.org.il/functions/index.asp?q=2685>ニューバランス 店舗</a> may find that other types of social networking be more effective suited or at minimum easier to manage (particularly virtual world that your is Second Life)! Here's a few factors that can help you understand "why" . . . or "why not."
Second A lot more complex and userunfriendly. Time magazine called it an instance of Fortune 500 companies trying way too hard . to become hip. An interesting report from Forrester signifies that marketing in virtual worlds continues too complex for broad adoption as the business strategy, but that it most probably will alteration in next incomes. Complexity is a problem, not simply through the marketer's perspective, but will also belonging to the consumer perspective. It is usually one of the primary characteristics which will slow the velocity of adoption for innovators. Some virtual worlds are easier to learn than others; Second Own life is likely the most challenging to educate yourself.
Second Life, such as, lacks the reach that other web marketing venues garner. Don't mind the occasional claim of numerous residents (with continual growth), underneath a million are active and engaged.
Opportunities for Negative Response
Residents of Second Life are recognized to dislike and distrust big brand promotion. "Griefing," vandalizing and harassing in world, is a typical problem for brands. Linden Labs ingests a handsoff method of managing griefer attacks, relying instead on resident governance. How bad can griefing be? A helicopter crashed perfectly into a Nissan building, starting a fireplace that made a two dead bodies, and American Apparel customers were attacked by individuals of the Second Life Liberation Army wood virtual guns.
Sites a finite availablility of Second Life media outlets and advertising opportunities (beyond supporting retail space, experiential facilities, and events). NPR and Reuters will there be, combined with AvaStar newspaper, however, for brands aware of buying ad' space in lots of television networks, consumer and trade magazines, and national, regional, and native newspapers, this is simply not a rich media landscape. Ad inventory will establish in time. A "MetaAdverse" network happens to be established to provide inworld billboard advertising.
One can find expenses to brand building in Second Life. Linden Labs sells land after which you can requires ongoing maintenance fees. Those are minimal if compared to the design expenses brands encounter. Scion City, a Toyota initiative, took about 10 weeks and even cost on the array of $100,000. Importantly, brands that enter Second Life really should be purchased operating there. And also useless (and in reality could harm a <a href=http://www.lpf.org.il/functions/index.asp?q=2724>http://www.lpf.org.il/functions/index.asp?q=2724</a> brand) to have a presence there that's manned, managed, and leveraged towards accomplishing the brand's objectives.
In open worlds, economies are free of charge markets. Brands are thanks for visiting compete together with the spoils go to the brands considering the best strategy, the most effective targeting as well as best engagement propositions thus to their target audiences (mindful, certainly, to make sure the approach is <a href=http://www.lpf.org.il/functions/index.asp?q=2679>http://www.lpf.org.il/functions/index.asp?q=2679</a> acceptable for the virtual culture that your). The brands using the wherewithal to strategically plan a social networking campaign recognize to invest in the campaign and also records time for the procedure to focus in order to make judgments of failure or success and redirecting resources for other marketing executions.
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