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Webster, James G., Patricia F. Phalen, Lawrence W. Lichty; Ratings Analysis: The Theory and use of Audience Research Lawrence Erlbaum Associates, 2000
Young, Michael L. <a href=http://www.integra-international.net/Files/menu.asp>http://www.integra-international.net/Files/menu.asp</a> Dictionary of Polling: The Language of the latest Opinion Research (1992)
Public opinion polling history
Converse, Jean M. Survey Research in the usa: Roots and Emergence 18901960 (1987)
Igo, Sarah E. The Averaged American: Surveys, Citizens, and also Making of an Mass Public. Cambridge, MA: Harvard University Press, 2007.
Robinson, Daniel J. The Way of measuring Democracy: Polling, Research, and <a href=http://www.integra-international.net/Files/menu.asp>アグ アウトレット</a> Public Life, 19301945. Toronto: University of Toronto Press, 1999.
Crespi, Irving. Public Opinion, Polls, and Democracy (1989)
Gallup, George. Public Opinion in any Democracy (1939).
Irwin, Galen A. and Joop J. M. Van Holsteyn. Bandwagons, Underdogs, <a href=http://www.integra-international.net/Files/menu.asp>ugg メンズ</a> the Titanic also, the Red Cross: The Influence of Public Opinion Polls on Voters (2000).
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