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| REEBOK TO LAUNCH SLIDE REEBOK LATERAL MOVEMENT TRAINING PROGRAM
STOUGHTON, Mass., Feb. 11 /PRNewswire/ Reebok International Ltd. (NYSE: RBK) has licensed Kneedspeed of Gresham, Oregon, the recognized expert in lateral movement training, an aerobic and cross-training movement containing taken the 90's by storm. Kneedspeed will manufacture a lateral movement training device that will be sold underneath the "Slide Reebok" name.
Lateral movement training is mostly a lowimpact, highefficiency, aerobic exercises that engages the muscles on the inner and outer thighs, hips, waist and buttocks. "Slide Reebok" is known as a sixor eightfoot long, twofoot wide reducedresistance surface board with bumpers at either end.
After thirty-six months of extensive research and website through Kneedspeed, this partnership with Reebok can result in a redesigned slide product, educational programming, communication materials and ongoing biomechanical studies at five universities to support the product's worldwide launch. This fall, Slide Reebok is going to be built-into "Reebok University," a number of instructor seminars intended to teach fitness professionals new programs.
Using special "slide socks" produced by Reebok, the participant pushes aloof from one end of your mat and glides with bent knees up to the second lead to a skaterlike position. The concentration of the sidetoside movement might be varied to give you challenging workouts for many participants no matter their fitness or sports conditioning level.
Kneedspeed will manufacture then sell Slide Reebok™ training devices into health clubs and sports conditioning facilities. Reebok will market the boards within the Company's channels of distribution, team dealer network and, eventually, to consumers for your home kitchen.
"We are excited to generally be working together with Reebok", said Gary Johnson of Kneedspeed. "In 1989, we took a procedure which were highly specialized for skate training and rehabilitation and pioneered product and programming to produce this exciting activity on the sports training and general fitness communities. With Reebok's resources and depth of selling experience, workout . may have admission to this approach of learning martial arts."
Reebok 's strategic alliance with Kneedspeed is really an extension for the company's ongoing resolve forpersistance to pioneering innovative sports and fitness training programs, for example, the fitness phenomenon, the Step Reebok™ program, created by Reebok in 1989. "Slide Reebok which already has become tested at much more than 250 fitness centers nationwide, represents a fantastic accessory Reebok's extensive series of products designed to enhance athletic performance," said Terry Tracey, director of selling for Cross-training.
"Additionally, Slide Reebok allows competitive athletes practicing sports that include hockey, football, baseball and tennis to elevate their lateral agility and speed. There isn't a comparable conditioning exercise that effectively trains an athlete's lateral muscles like lateral movement training," stated Tracey.
Kneedspeed began in 1989 by Jeff Markland, a former professional football player, who considered lateral movement training to rehabilitate an extreme knee injury. His early experience led Jeff to fabricate and market lateral movement training devices to rehabilitation clinics and teams. The Kneedspeed boards and training programs attracted the interest of one's fitness п»ї<a href=http://www.njd.jp/newbalance-703.html>http://www.njd.jp/newbalance-703.html</a> and aerobics industry, resulting in a quick expansion in sales to the nationwide wellbeing market.
Currently many professional athletes and college teams select lateral information on their sports conditioning regime.
Reebok International, Ltd., headquartered in Stoughton, Mass., is mostly a leading designer, marketer and distributor of sports, fitness and lifestyle products including footwear and apparel. Transmit mail key operating unit is a Reebok Division which includes such designer manufacturers as Weebok®, BOKS™, Within the Rim® and Tinley™. Youre able to send other principal divisions are AVIA® as well as the Rockport Company®.
0 2/11/93
/CONTACT: Mimi George of Reebok, 6173415000; Gary Johnson of Kneedspeed, 5036669275/CO: Reebok Ree
n. 1. (Zool.) The peele. International Ltd.; п»ї<a href=http://www.njd.jp/newbalance1400-876.html>ニューバランス 1400 青</a> Kneedspeed ST: Massachusetts; Oregon Oregon, city, America
Oregon, city (1990 pop. 18,334), Lucas co., NW Ohio, a suburb beside Toledo, on Lake Erie; inc. 1958. It is a port with railroadowned п»ї<a href=http://www.njd.jp/newbalance990-791.html>ニューバランス 990 レディース</a> and operated docks. The area has industries producing oil, chemicals, and metal products.
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